We relaunched PubliElectoral

After a first stage linked to the Primary elections (PASO) campaign, and together with the launching of the campaign for the general election of October 27, ADC relaunched PubliElectoral, a social interest electronic tool which allows for the gathering of information on campaign advertising in social media. This tool was developed as a response to the need for independent campaign advertising measurement in social media in a manner that does not record personal data or affect user’s, with the cooperation of internet users in Argentina.