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9 Sep 2021
ADC
  • Election advertising

ADC launches application for the 2021 PASO (Primary Elections)

ADC launches a new PubliElectoral campaign, a technological tool of social interest that detects and analyzes political ads shared through social media. Introduced in 2019, and used in the Constitutional Plebiscite in Chile and the Mexican elections of last April, the initiative is now preparing for the Argentinian Primary, Open, Simultaneous and Mandatory (PASO) elections of September 12.

Anyone can join the project by downloading PubliElectoral. Thus, with the citizens’ help, the tool allows understanding how election campaign money is spent.

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