ADC launches four accessible videos to promote digital inclusion
On the International Day of Persons with Disabilities, ADC (Association for Civil Rights) launched four accessible videos aimed at promoting digital inclusion for all people. The audiovisual clips, created within the PUEDA – For an Accessible Digital Environment campaign, disclose the main barriers encountered in the online sphere and show how to break them down in order to make #MásAccesibleLoDigital (A More Accessible Digital Realm).
The videos were produced adopting the recommendations made in the practical guide developed by the PUEDA team, Making Digital Products Accessible. “The guide provides us with means to understand that digital accessibility is a right. Thus, we are prompted to take these considerations into account so that all users can have access,” said Emiliano Naranjo, a referent in inclusive education and member of the campaign collaboration table.
Sign language interpreter Yanina Boria, who is also a member of the collaboration table, pondered the advice given in the guide and stressed the relevance of “producing accessible video clips, because through them, not only do we access information but we also exercise our right to leisure”.
Some of the accessibility criteria added to the videos are clear and concise language, creative subtitling, sign language, voiceover, and non-stereotyped images. “This accounts for an inclusive, rights-based approach,” said Gabriela Toledo, researcher and member of the collaboration table. “By using the guide, and due to the cross-cutting approach that accessibility gives us, we achieve equal opportunity in the retrieval and exchange of digital content,” she added.
One of the objectives of developing these clips is to invite organizations and companies to include accessibility guidelines in their pieces. “It is vital to adopt accessibility standards and best practices from the very beginning of a design, to understand that accessibility is a feature all content and products must have. Thus, by including it in the planning stage, it will no longer be a major cost or a complex process to be added later”, observed Pablo Lecuona, head of Tiflonexos digital library for visually impaired persons and member of the PUEDA collaboration table.
Click here to watch the videos.